Not everything you hear about web marketing is true, asserts Peter Spann. However, there’s a major concern that, if a small or medium-sized enterprise does not know the truth about online marketing, it cannot optimally leverage the strategy.
Here, we look at some of the untruths that may be hindering the way you’re using the web to promote your business goals:
SEO is Dead and Your Business Doesn’t Need It
It is a lie to say that SEO is dead and not important to web marketing. What’s happened for a fact is that SEO has improved with search engines, for example Google, constantly upgrading their web crawling systems and codes to make the search experience even more relevant to users. Remember that several years ago responsive design wasn’t a primary SERP consideration, but you can’t ignore it today–so include it in your web marketing strategy to cope with any SEO upgrades.
Massive Web Traffic is All You Need
Obviously, the main objective of SEO is to maximize visits to your enterprise site. But in certain cases, massive web traffic may be useless to you on top of dragging you backward, as per Peter Spann marketing advice. Thus, pay attention to the value of the traffic, not just the numbers. Measure the value of your web traffic based on its origin. Is this traffic coming from buyers actively looking for your products, or mere traffic spam and guys being paid to check out your site?
Social Media is Not Viable for Your Type of Business
Pretty much any other marketing content you’re deploying online can receive a boost from social media engagements. For instance, leverage Facebook or Twitter to promote content published on your business website for more prospects to read it, taking brand awareness a notch higher. In certain quarters, it’s mistakenly assumed that social media is improper for specific types of enterprise operations, causing proprietors to abandon the thought of adopting any form of social media marketing. In turn, these enterprises are unable to exploit a viable chance to expand their following.
Using Many Keywords is All it Takes
Although SEO still needs keywords, their application must always be fair and natural. As such, deploying a keyword in every few statements never translates to better search engine visibility or more web visits. Actually, stuffing keywords all over your content is not a white hat SEO technique, meaning that it can get your website blacklisted by Google.
Whatever you do, just don’t buy any online marketing falsehood! When your internet marketing programs fail to deliver the outcomes you anticipate, or maybe there’s an issue with your execution formula, Peter Spann can chip in with meaningful advice.